WHY ACCOUNT-BASED MARKETING(ABM)?

  • Traditional Strategy

    - Broad audience segmentation
    - Focus on generating leads in mass
    - Limited personalization, often one-size-fits-all
    - Marketing and sales often work independently
    - Metrics like impressions, clicks, and leads generated
    - Challenging to attribute ROI directly to marketing efforts
    - Suitable for reaching a wide audience
    - Shorter campaign durations, quick turnaround
    - Relies on traditional marketing automation tools

  • Our ABM Strategy

    - Highly targeted, focused on key accounts
    - Targeted approach focusing on quality over quantity
    - Highly personalized content and interactions
    - Close alignment between marketing and sales teams
    - Metrics focused on engagement, pipeline velocity, and revenue generated
    - Easier to measure ROI as efforts are directly tied to targeted accounts
    - Typically used for smaller, high-value target accounts
    - Longer campaign durations, nurturing relationships over time
    - Utilizes specialized technologies for account-level targeting and personalization
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Can ABM convert high-value accounts?

  • Targeted Focus
  • Personalization
  • Relationship Building
  • Alignment with Sales
  • Higher Conversion Rates
  • Increased ROI
  • Competitive Advantage

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  • Pricing:

    Custom ABM pricing starting from only $2999/mo.
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